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Hedging His Bet

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As automobile fever began to sweep across America, not everyone was enthralled with the new type of transportation. Among those said to be less than thrilled with the new-fangled form of conveyance was the founder of the Coca-Cola company, Asa Candler. A passing fad thought Atlanta’s best-known businessman, which makes one wonder why, then, did Asa Candler make a major financial investment in an automobile racetrack south of town. It’s a tale of fast cars and family ties, in this week’s Stories of Atlanta.

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